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From the kitchen table to the laboratory

The story behind The Blue Formula

The Blue Formula started like many good ideas: in the kitchen at home, with my dad, reading labels and wondering why supplements were so complicated.

Instead of resigning ourselves to it, we started studying ingredients, talking to specialists, and testing formulas until we found something that we ourselves would want to take daily.

Today we are a Mexican family business that continues with the same mission: to create clear formulas, with high-purity marine collagen and well-thought-out active ingredients, for real people with real lives.

What lies behind each formula

Family roots

The Blue Formula was born in a home kitchen, not in a boardroom.
Behind every product are my dad and me: two generations combining experience, curiosity, and countless conversations over coffee. We're a Mexican family business, and we create formulas we'd give ourselves, without hesitation, to the people we love most.

Science on the Ground

We love science, but we love it even more when it's understandable.
That's why we choose a few well-researched ingredients in clear doses, without making unrealistic promises. We translate the technical aspects into something practical: formulas with marine collagen and smart active ingredients that make sense both in the lab and in your daily routine.

Designed for real life

The Blue Formula wasn't created for perfect lives, but for real ones.
Products that fit in your bag, your backpack, or next to your morning coffee; routines you can stick to even on chaotic days. We listen to our community and adjust as we go, because wellness has to be sustainable… or it doesn't work.

Discover our formulas

If you've made it this far, you already know who's behind The Blue Formula.

Now, we'll let you explore the formulas we make with so much love.