What lies behind each formula
Family roots
The Blue Formula was born in a home kitchen, not in a boardroom.
Behind every product are my dad and me: two generations combining experience, curiosity, and countless conversations over coffee. We're a Mexican family business, and we create formulas we'd give ourselves, without hesitation, to the people we love most.
Science on the Ground
We love science, but we love it even more when it's understandable.
That's why we choose a few well-researched ingredients in clear doses, without making unrealistic promises. We translate the technical aspects into something practical: formulas with marine collagen and smart active ingredients that make sense both in the lab and in your daily routine.
Designed for real life
The Blue Formula wasn't created for perfect lives, but for real ones.
Products that fit in your bag, your backpack, or next to your morning coffee; routines you can stick to even on chaotic days. We listen to our community and adjust as we go, because wellness has to be sustainable… or it doesn't work.